Coca-Cola and the American Beverage Association (ABA) are being accused of intentionally deceiving consumers about the health implications associated with drinking sugar-laden beverages. According to a new lawsuit filed by two pastors, the alleged dishonesty perpetrated by the organizations has become “a matter of life and death” to the African-American community.
In the complaint filed in Washington, D.C., late last week, Delman Coates, pastor of Mt. Ennon Baptist Church, and William Lamar, senior pastor at Metropolitan African Methodist Episcopal Church, claim “false, deceptive, and misleading” soda marketing tactics are being used to intentionally confuse consumers. The two pastors, along with public-health group Praxis, say Coca-Cola’s advertising campaigns and the ABA purposely downplay the dangers of consuming sugary drinks by ignoring “material facts” that link sugar with certain health problems.